I bookmarked this great Globe and Mail article a few months ago that discusses a strategy condo developers are using in Toronto to stay competitive in the booming industry: knock-out model suites designed by star architects and dressed in designer labels.
Obviously the tactic of an aesthetically-pleasing sell is not rocket science, but the article goes on to explain that forming an association with eponymous brands and established designers can be the key to cinching the deal.
The article includes a photo gallery, showcasing the big-ticket designer talents and brands being included in the latest model suites.
My favourite is the Florian model suite, designed by Canadian design icon Brian Gluckstein. While targeted mainly at empty-nesters (prices start at a million dollars and its in the exclusive neighbourhood of Yorkville), I would have no problem moving into the Florian's white marble kitchen and stunning grey library!
Check out Globe and Mail to read/see more.