Thursday, October 23, 2008

Joe Fresh Spring 09 at Toronto Fashion Week

Toronto’s L’Oréal Fashion Week has taken over Nathan Phillips Square for seven days of editors, clotheshorses and wannabe's clamouring over each other for access to the big name Canadian shows.

This probably doesn't mean much to most of you American readers, but for the humble people of Toronto whose ears perk up at the mention of Greta Constantine and Pink Tartan, Fashion Week is an exciting time.

Day three unfolded yesterday with Joe Fresh Style closing out the night. Comparable to Target's cucky-quality rip-off's of big name lines, designer Joe Mimran sells his designs exclusively in grocery super stores. It's good for a trendy item that you don't need to last, kind of like H&M, but not quite as fun as the ads look.

Despite most of the guests probably not owning anything from Joe Fresh, the buzz factor was high and Toronto's usual suspects were in attendance, including the MTV Canada crew, Jeanne Beker and all the fashion editors.

Last year Coco Rocha opened the show so I was hoping she'd make a repeat performance, alas she was nowhere to be found! All in all some of the clothes were cute, especially the nautical inspired looks and anoraks, but others where just too out there for consideration.

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